The Rise and Rise of Google+ 2011 to 2018

Having built and sold a social network, 1998-2011, I understand with deep insight and painful practical…

AlanRae‘s insight:

Well here’s an interesting think piece from someone who’s been mulling this over for ages. Well worth a read IMHO.

See on plus.google.com

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Posted by: DrAlanRae | January 23, 2013

Plus-One This: Proof That Google Plus Will Prevail

Remember when Google Plus “flopped”? Well, it didn’t.

AlanRae‘s insight:

c

See on www.fastcompany.com

Interesting article about Google Plus and why we should be taking note of it.

Basically it says you would be well advised to use the Google Plus profile to link to your blog, Crewate a local business page and learn how to search relevant communities.

Posted by: DrAlanRae | January 21, 2013

Are science and business incompatible? – NFU Online

NFU blog post about how the commercial drives of the GM industry result in decisions being made that are scientifically stupid and actually quite dangerous

AlanRae‘s insight:

This article is basically about the rise of super-weeds thanks to the particularly crude approach that Monsanto have taken to commercialising GM crops.

See on www.nfuonline.com

Posted by: DrAlanRae | December 31, 2012

13 Things Digital Marketers Should Master In #2013

See on Scoop.itCommunication in Business

Last year I created a post about 12 Platforms That We Should Use in 2012 and my goodness what a difference a year makes.  So much has happened in the world of Digital Marketing in 2012, all pretty …

AlanRae‘s insight:

Useful digital marketing review article via my friend Marieke @Hensel

See on anisesmithmarketing.com

Posted by: DrAlanRae | December 28, 2012

Return to relentless customer focus in 2013?

See on Scoop.itCommunication in Business

AlanRae‘s insight:

We seem to have a litany of customer focus posts this morning – no doubt due to everyone’s dismal Xmas present experiences 😉   Here’s some food for thought from my old chum Anne Marie McEwan

 

See on www.thesmartworkcompany.com

Posted by: DrAlanRae | December 28, 2012

Why are companies grappling with basic customer service?

See on Scoop.itCommunication in Business

Adam Bender from Computerworld Australia recently reported on an event hosted by IPscape exploring the challenges companies continue to have delivering customer service that meets expectations. Wit…

AlanRae‘s insight:

Interesting article given ongoing struggle to get parcel delivered by #moltonbrown via #yodel since 19trh December

See on blog.marketculture.com

See on Scoop.itCommunication in Business

Leap! is the new book from Dudley Lynch author of Strategy of the Dolphin. He reviews what behaving like a dolphin means in this strange 21st Century in terms of being pragmatic, looking for things that work and maintaining resilience.

See on communicationinbusiness.theintelligentgarden.com

Posted by: DrAlanRae | September 10, 2012

Seller Central

See on Scoop.itSocial Media for Real Businesses

One thing that motivates customers is independent verification of how well the company performs.

 

User reviews from Amazon are pretty good in this respect.

 

Here’s an example of some embedded testimonials

See on sellercentral.amazon.co.uk

See on Scoop.itSmall Business Research

Only about 20% of businesses want to make any serious money. The rest are in it to do their own thing – the evidence base.is set out here on Ecademy

See on www.ecademy.com

Posted by: DrAlanRae | August 21, 2012

The State of the Blogosphere 2011 | Social Media Today

See on Scoop.itSmall Business Research

Interesting Post by Brian Solis reviewing who blogs, what benefit they get from it and how frequently they post.

 

What’s particularly interesting is his view that there remains a place for long copy in the age of the tweet and it’s because we are MORE focused due to information overload that we will seek out only those things that are clearly relevant to us. If they are we will read them

See on socialmediatoday.com

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