Maybe we need to revisit what story we’re telling our customers – and our staff come to that – after all leadership and marketing are two sides of the same coin.
Here’s part 1 of a video of a talk i gave a couple of years back at the University of Westminster. It’s called Stories and routes to market and it talks about how you can develop a compelling story to connect you with your customers and the kind of online/offline strategies you might adopt.
There are three other videos in this series and I’ll post them over the next couple of weeks. Hope you enjoy it.