Posted by: DrAlanRae | March 3, 2015

Well it’s Spring – so time to think about reviving our brand

Maybe we need to revisit what story we’re telling our customers – and our staff come to that – after all leadership and marketing are two sides of the same coin.

Here’s part 1 of a video of a talk i gave a couple of years back at the University of Westminster. It’s called Stories and routes to market and it talks about how you can develop a compelling story to connect you with your customers and the kind of online/offline strategies you might adopt.

There are three other videos in this series and I’ll post them over the next couple of weeks. Hope you enjoy it.

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