Posted by: DrAlanRae | February 27, 2012

Business Basics – Video 1 of 7

I’m engaged in a project at the moment to create a short course that covers the basics of running a business – not the one man band size but the kind of 10 person business that I’m familiar with which involves orchestrating new product and service development, getting systems in place and recruiting and managing staff.

I’ve now run four of these and spent a lot of the last 10 years carrying out research projects into different areas covering IT and systems, Marketing and Peoople issues.

So I thought I’d try it out on you chaps Any feedback will improve the final product.

Just so you know what’s coming up they’re about 10 minutes worth of voice over powerpoint.

They take a balanced scorecard approach and the 7 topics covered are

1) Business Basics
2) Markets and How companies Grow
3) Innovation and Products
4) Sales and Marketing
5) People
6) Building Value
7) Business Model and Finance

Let me know what you agree / disagree with




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: