Posted by: DrAlanRae | October 20, 2011

How to do Business – 7 overarching principles

This Blog has been running for quite a long time now so I thought it might be helpful to restate what I’m about here

I find that many insights these days come through conversations on-line and in pubs. There’s something aout conversations that crystallise your thinking. I do quite a lot of this on the Ecademy Blog page  and in fact the impetus to restate this came from a conversation in there with the redoubtable Steve Holmes.

The 7 Point Plan for How to do Business

Fundamentally we are all working towards creating   a sustainable business that will grow.  By sustainable I mean “Lots of Apples at a reasonable profit for a long time” – in the concise words of Emily Durrant.

So here is what I think is really important if you want to succeed.

1 Treat people who buy from you, sell to you and work for you as grown ups – it’s amazing the difference this makes.

2 Identify something that people want to buy – then sell it to them – politely. If in doubt ask them what they want.

3 Describe what you have to sell in words of one syllable focusing on why it’s useful to whoever’s going to buy it. If you are selling spinach then this step is not necessary.

4 Take the trouble to create easy to operate procedures that have some resilience in them. That means doing the numbers and having some way of tracking the growth of value in your business.

5 Think permaculture and build sustainability into your business model. It’s no longer a nice-to-have but a core part of a 21st century business strategy. For instance we’ve put in a rainwater harvesting reservoir this year. It will save us £8k a year.

6 When you screw up admit it and refund without question – this will save time, money and your blood pressure.

7 Take whatever profits you make and spend them on something that is valuable, useful or beautiful. Don’t what ever you do entrust it to a suit to invest on your behalf.

That’s about it really

If you want to build some of these into your own business I  can help you. Next event is a Free webinar on 1st November on using Social Media for Real Businesses – you can book on here. or you can read an extended version of this in my e-book 21 Business Stories .


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