Having been engaged in this area for several years now, I’m always concerned that what passes for expert thought is often aimed at the twitterati themselves – how to use twitter to sell more things about twitter etc.
I’ve just finished working on the last slab of a long running research project into how small companies actually use the web and social media to promote themselves. This has been looking at what companies in the Aerospace supply chain actually do – and how they make use of the social media as part of the mix.
These are very traditional businesses which use much of the sales and marketing processes that the heavy engineering industry I left in 1981 used. However – they do use linked-in a bit and they use i-phone apps if recruiting. But that’s about it.
So I’ve done some work on the report to generalise it into an e-book suitable for companies with real (as opposed to online marketing) businesses.
Some of the key ideas bringing everything together – like the online presence is the scenery for a the real, face to face, play – are captured in this slide set. I hope you find it interesting.
If you would like a copy of the e-book please let me know