One of the projects I’m currently working on is looking at how far the way in which small nimble companies make use of social media such as linked-in, blogs and twitter alongside their more traditional marketing activities. In general it appears that while most organisations tend to use conventional face to face consultancy selling backed up by traditional marketing techniques, some have made imaginative use of the social network tools at their disposal.
Our project which is run jointly with Kingston University and Royal Holloway University of London is looking at specifically what tools are used and to what extent this supports collaborative activity within the supply chain.
We are looking for another half dozen companies for in-depth interviews – lasting maybe 40-50 minutes.
We also have a quick 5-10 minute Survey Monkey questionnaire if you would like to take part but can’t justify the time for a face to face meeting. You can complete it from this link.. All data is held in a secure environment and is bound by the MRS code of practice.
Anyone taking part will be offered a copy of the findings together with a complimentary copy of an e-book on how to build social media into your marketing based on our findings in earlier parts of the study.
If you would like to take part or would like further details, please contact me on 0845 094 0407