You may remember that just before Christmas we set up The Intelligent Garden to act as a worked example of social media driven marketing for the “Punch above your Weight” project and to extend the range of our existing online trading businesses Plants4Presents and Ladybird Plantcare.
Well, 4 months in and it seems to be chugging along quite nicely. Turnover is getting on for £2k per month and we’re seem to be selling pH meters and soil test kits pretty steadily as well as bits and pieces for the aerogarden – a kitchen hydroponics kit that lets you grow herbs, salads and chillis beside the kitchen sink. Things that are dragging are the patio containers and the Mycorrhiza which seem to be getting little interest.
We think that this is because we built the shop on Amazon to take advantage of the existing good reviews and track record we had there from our Ladybird PlantCare products. It seems that Amazon customers are fairly gadget orientated.
The Intelligent Garden site itself which we build in WordPress.org seems to be building a following but it requires 3 posts a week to keep it lively. The biggest surprise though is the Facebook fan page which after a bit of feeding has actually got some good conversations going. Early days yet.
Current task is to sort out the twitter position – up to now everything has gone through my main twitter id @alanrae but I’m now at the point of separating the themes out as having it all in one place is now confusing. So as of yesterday The Intelligent Garden has it’s own Twitter ID – @intelligarden. Give us a follow and see what we’re up to.