Posted by: DrAlanRae | September 25, 2009

New ways to communicate

I’ve been exploring some new ways of telling our story over the last couple of months. The most impactful has probably been the use of Music to illustrate some marketing issues that was carried out for the Brand Network this week. The video was shot with a standard sony camcorder and then edited in Windows movie maker which comes with most PCs these days. It was rendered in Camtasia which gives a lot of flexiblity in the output format whether you need to get it into 10 minutes to fit on YouTube or the 500 Mb limit that Viddler imposes on you. Here’s the 10 minutes in which we were discussing what the evolution of the Stones can teach us about personal branding.

The editing was a piece of cake compared to learning to sing and play the piano at the same time 😉

The other approach is useful for giving a quick context for complex ideas. I had wanted to get the ideas in “Just 12 Hours” to a wider audience so I came up with the idea of doing the workshop as 90 tweets. However they are a little bald and needed some context. So what I did was use I-Mindmap from Tony Buzan to create a context for a group of tweets. This will output the mindmap as a Powerpoint slide that builds as you click through. I then used Camtasia as means of putting on the voice and the talking head – it sits inside PowerPoint and uses the webcam in the laptop to do the video insert. The editing capabilities are pretty powerful too – I’ve only scratched the surface to create this one.

I’m intending to use these tools on a couple of new projects which we’ll be running in the winter – so I’ll let you know how we get on.



  1. Hey Alan,

    Wow what a dynamic use of PowerPoint! You’ve demonstrated a lot of great features of the application and made an enthralling virtual presentation. The Office community on Facebook could really benefit from you knowledge and expertise! Check it out at

    MSFT Office Outreach Team

  2. Commendations to you sir. I fine post with interesting points of fact. I will return for the next installment.

  3. I like the work you’ve done on your site – are you having fun with it? It’s interesting and well worth the time to visit.

  4. Is it free to get a blog like this one? Where do I sign up?

  5. Does every post get this many comments?

  6. I sent this post by email to a bunch of people. Hope that helps.

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