One of the cardinal rules of the achiever’s way of doing business is that second place is first loser. The more relaxed of us tend to think that it doesn’t matter that much – there’s plenty of business to go round.
Those of us who are sad enough to study such things discover that the law that describes this is called Zipf’s law and is an example of what happens in non scalable networks.
Basically it says that the market leader has twice the share of the second player, 3 times that of the third player, 4 times that of the fourth and so on. Still doesn’t sound too bad does it.
Let’s look at some figures from Ecademy. Here is the size of the networks of the top 4 players in the UK on Ecademy
1) Thomas Power 44253 connections
2) Jim Tuffin 23078 connections
3) William Buist 16866 connections
4) James Knight 11686 connections.
So stack me – the theory is confirmed by publicly available data.
However, you might think that this is all very well but perhaps we should focus on the quality of a few connections. And for many, local non-scalable businesses that’s probably fine. However we still don’t appreciate what we’re missing.
So let’s see what it actually looks like – thanks to the wonders of Excel’s surface modeller.
Did I hear cries of Arrrrrrrrrgh?
Scary isn’t it? Second place really IS first loser. If that’s not a Gorilla, 2 chimps and a load of monkeys I’ve never read Geoffrey Moore.
What do you chaps think? Which side of the networking fence do YOU sit on?
Quality or Quantity – or may be quality via quantity