Turbulence in the Market Place is a great excuse for getting back to basics. It reinforces the idea that we need to tell people clearly what we do, more often and in the right places while at the same time being more canny in the way we deploy our resources. If you work both ends against the middle it’s surprisingly easy to end up making more money.
You get better results if you talk to people in the way that they see the world. The BrainMap helps you understand this. It’s an easy to use paper based tool that helps you understand your own ways of thinking better – and by extension those you want to communicate with.
If you understand how both sides think you can do a much better job of
- leading your team.
There’s nothing so powerful as a good idea clearly expressed. And it makes it easy for others to tell your story for you. You can find out more about the BrainMap here.
Reinforce your ties with your core gang(s). These are the people who will stand by you when the going gets tough. They’ll give you advice and tell other people about you and what you can do. So help them by communicating better.
Finally – analyse the results of your marketing. Most of your real business is going to come from face to face conversations or from referrals from other people. But a good online presence makes this much easier. You probably spend about 12 hours a week promoting yourself. So make sure you get the balance right.
It’s no accident that the best online marketers seem to be good at face to face networking too. But if your business is scalable or non local you WILL need to spend some time online. If you need help to build a time and cost-effective presence, our Punch above Your Weight Workshop is in London on 5th February – Price £177 inc VAT.
So don’t let it all get you down. Use it as a time to start running things properly and build a solid foundation for whatever comes next.